The MedeliaMonitor is the voice of women in America. An independent women’s research company, the MedeliaMonitor, www.medeliamonitor.com was founded by MedeliaCommunications, www.medelia.com, the nations leading women’s marketing firm.
The MedeliaMonitor is both a corporate service as well as a resource for women to share their voice on products, services and issues via online surveys. The MedeliaMonitor is a vital tool that provides brand insight, trend forecasts, purchase preferences and incisive feedback on the current climate of women’s thoughts, habits and inclinations.
Team Behind The Monitor
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Leslie G. Brody
Marketing and Media Executive |
Leslie Brody, a professional with over 25 years of marketing experience, is the recently appointed Director of MedeliaMonitor, an online women’s community. She has great plans to make the Monitor a more interactive site, with a chat room, online tips and suggestions and other events to create an online destination of great value to thousands of women.
In addition, Brody is the founder of Brody and Associates, a marketing and media strategy firm. That company has done media prototyping for publications not measured by syndicated research services, brand image research and market positioning and has created and executed custom programs for marketers, enabling them to extend their messages beyond traditional venues.
Ms. Brody currently serves as Treasurer of the Media Research Directors Association (MRDA), a professional organization established in 1949. The MRDA’s mission was, and continues to be, to build awareness, advance standards, promote new technology, and educate media and marketing professionals in all areas of media research.
Brody was previously the Director of the Businesswomen’s Research Institute (BRI), a division of Working Woman Network, Inc. BRI explored advertising and media communications issues among professional and managerial (P/M) women, which were then compared with the attitudes of women without P/M backgrounds. In one ground-breaking study it was found that P/M women use and consume the various media formats very differently than do their non-P/M sisters. In addition to exploring communications concepts in the businesswomen’s market, BRI was the overall marketing and media research arm for both Working Mother and Working Woman magazines. Ms. Brody was awarded the prestigious President’s Award for Creativity in 1999.
Before joining Working Mother as their Marketing Director, Brody worked in a variety of positions at Time Warner Inc, marketing Time magazine and other corporate publications to a diverse advertiser base – including automotive, consumer electronics, financial, travel and package goods – with multi-media branding programs.
In addition to her extensive business experience, Ms. Brody has taught various marketing and media courses at New York University, Fairleigh Dickinson University and Metropolitan College of NY.
Brody holds an MBA in marketing from New York University’s Stern School of Business and a BS degree from Syracuse University. She’s married and lives with her husband in New Jersey.
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Delia Passi
CEO & President of MedeliaCommunications |
Delia Passi is a marketing visionary and a well-recognized and highly regarded business woman in the field of media, marketing and interpersonal communications. As President of Medelia Communications, Delia supports companies and notable individuals in their efforts to gain market share through innovative grassroots marketing and strategic alliances. She is the author of an audio book series Winning Strategies for Marketing and Selling to Women.
Prior to founding MedeliaCommunications, Delia was the Vice President of the Working Woman Network and Group Publisher of Working Woman and Working Mother magazines. She is a national spokesperson on the advantages and benefits of target marketing, as well as a leading speaker on marketing to women, multicultural segments and teens. She is considered an expert on innovative marketing strategies following several successful programs and strategic alliances she created for the marketing and sales divisions of several Fortune 500 corporations. These programs delivered extensive visibility, brand reinforcement and increased sales.